Of all the aspects in preparing and launching an Indiegogo campaign, the video seemed most important. For me, coming up with the treatment was the lesser of evils. I wanted it to be sexy, sophisticated and intimate. My goal was to share what each piece meant to me while paying odes to characteristics I admire in other women and human beings. The ability to love, be strong and maintain individuality.
When it comes to my work, I am quite the perfectionist. I believe, "Anything that can go wrong, will go wrong". After the struggle of finding a studio light that was available to rent on the weekend following a Jewish holiday (which was not easy), and finding a nail salon in midtown open past 6pm (which was not easy), the time had come.
I was lucky enough to have an amazing team! Everyone showed up on time and did what they were supposed to and more! My makeup was provided by Londyn Juwelz, whom I had previously worked with as a model. Not only did he beat my face, he also provided many a laugh and chimed in on the creative direction. My best friend and creative director, Leah Kreahling acted as my eyes behind the camera. She was able to communicate, in my language (she knows me so well), instructions to help bring the video to life. She also provided refreshments :). Leon Smith NYC, whom I had met by chance walking in the Bryant Park area of New York, did an excellent job capturing the video and putting up with my demands during the time we spent editing.
Overall, I am proud of the product of our efforts. I hope that it gives a better sense of who I am and what Veronika stands for. At the very least, I hope that Beyoncé may one day see it and recognize my undying love and devotion to her!